Eddyline Kayaks
Produced at: Agency Blink, Vancouver
Role: Project Manager
Based in Burlington, Washington, USA, Eddyline Kayaks has been one of the best manufacturers of thermoformed kayaks in the world for the last over 50 years.
With the 2020 pandemic, Eddyline sought to move into the eCommerce world to ensure sales through an uncertain period, tasking Agency Blink to create a fully new eCommerce website and vendor portal.
In order to produce this site, we created a user journey integrating Eddyline’s website and marketing efforts, delivering a beautiful and reliable Shopify site displaying custom features to integrate into their pre-existing geographical selling licences, as well as a digital marketing strategy and execution.
Throughout this agile project, I managed budgets, schedules, internal resources and contractors ranging from liquid code developers to SEO specialists, web designers, and copywriters.
