Gold Seal
Naturally Full of Good

Produced at: Agency Blink, Vancouver

Role: Producer, Project Manager

2020 Muse Awards Gold Winner - Marketing & Promotional - Illustration

Gold Seal is a 100-year-old leading Canadian canned seafood brand, part of Ocean Brands in the Pattison Group. 
The “Naturally Full of Good” campaign depicts Canadian scenery, nature, buildings and attractions from each of the regions the campaign was featured in.
As the provinces of British Columbia and Ontario were the main markets for the product, the creative team created beautiful illustrations that were translated into a multi-channel brand awareness campaign including social media content, paid digital ads, radio, in-store product marketing, Out of Home billboards and transit ads.