Tear into Taste

Produced at: Agency Blink, Vancouver

Role: Producer, Project Manager & Photographer

2020 Summit Marketing Awards Silver Winner - Integrated Campaign D2C 

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How do you differentiate a Tuna brand? 

For its tuna pouches national product launch, Ocean's Tuna came to blink looking to disrupt the canned tuna section, and we had just the right idea for it.

We created a multi-channel campaign including content creation, paid ads, videos, a landing page, transit and billboard Out of Home Ads, radio, email marketing, ambassador partnerships and in-store marketing and coupons to drive product awareness, consideration and trial.